IMA Center of Excellence - Developing New Product/Services: Benefits & Challenges
IMA Multimedia Hall, Jall Auditorium, Indore
Management and development of new products/services is perhaps the most significant activity within a firm. It also one of the riskiest — many years and tons of money are spent managing and developing products that on average fail far more often than they succeed. The talk aims to provide the audience with an initial understanding of the new product development process, highlighting the inherent risks and different strategies for overcoming them. The talk will also cover the nature of products and how they may be characterized and classified by marketers and customers, the importance of new product strategy and the various steps in the new product development process.
For Online Payment, follow the process as mentioned below:-
- Select State of Corporate/Institution * - Madhya Pradesh
- Select Type of Corporate/Institution * - Educational Institution
- Select Educational Institutions name - “Indore Management Association”
- Select Payment Category * - You want to choose for membership.