IMA Center of Excellence - Creating & Sustaining Competitive Advantage
IMA Multimedia Hall, Jall Auditorium, Indore
Companies often make substantial efforts to innovate their processes and products to achieve revenue growth and to maintain or improve profit margins. Innovations to improve processes and products, however, are often expensive and time-consuming, requiring a considerable upfront investment in everything from research and development to specialized resources, new plants and equipment, and even entire new business units. Yet future returns on these investments are always uncertain. Hesitant to make such big bets, more companies now are turning toward business model innovation as an alternative or complement to product or process innovation.
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- Select State of Corporate/Institution * - Madhya Pradesh
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