IMA Contemporary Learning - Changing Trends in Advertising
IMA Meeting Room, Jall Sabhagrah, Indore
There is a significant cultural shift occurring in how people use media for entertainment, news, and information. Many traditional media outlets, such as newspapers and major commercial television networks, are seeing their customer base eroded by the emergence of new media outlets. The internet and mobile apps have become the principal drivers of this change. In particular, a number of valuable applications tied to the internet and mobile communication are creating new media outlets and drawing the attention of many, mostly younger, consumers.
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